Cafe Watt is a mobile espresso bar in Northern New Jersey started by the Arnowitz Brothers. Both Ethan and Sam Arnowitz had the idea to build and create a mobile espresso bar that they can bring to events. The two of them approached me with a few rough sketches with an "Americana" vibe to them. They wanted me to create a set of logos to begin the launch of their new brand. After a bunch of research to show them we we're all on the same page, this is what I brought to them for final approval.
